The station broadcasts a country music format and is owned by the Chickasaw Nation.

The general manager Roger Harris replied, writing, "We do not play Beyoncé on KYKC as we are a country music station.

"[3] The answer went viral and caused a stir on social media against country music stations, leading Beyoncé's fans to flood the radio station with requests to play the song and started trending on Twitter with #Beyonceiscountry.

responded to racism and boycott accusations against the singer's music with a statement: "We are a small market station.

"[7] The station further clarified its position, saying it was unaware the song had a country sound until staff members heard it, and subsequently added it to their playlist.