KYYI (104.7 FM), branded as "104.7 The Bear", is a radio station serving Wichita Falls, Texas, and vicinity with a classic rock format.

It operates on FM frequency 104.7 MHz and is under ownership of Cumulus Media.

KYYI's transmitter is located northeast of Electra in northwestern Wichita County.

A format change to classic rock was implemented by Cumulus in December 1997 and the station was rebranded as "104 The Bear".

Current on air line up John Boy & Billy 6am-10am (syndicated from WRFX) Laura Liles 10am-2pm Keith Vaughn 2p-7pm Bob Ray weekends Past BEAR air staff Joe "Mad" Martin (1997-98 mornings, 2005-2007 mid days) Bobby Brown "The Bobbo Show" (afternoons 1997-98, mornings 1998-1999) Kerri TeeGarden (97-2000 afternoons) Doc Randle (97-2002 nights) Keith Vaughn & Tim McMillin "Vaughn & The Mac" (2000-2003 mornings) Keith Vaughn (1999- mornings, mid days, afternoons) Bob Ray (2005- weekends) Pam Kelly (2004-2007 nights) Dave Wylder (2002-2003 nights) Brent Warner (2000-2006 afternoons) Vicki Vox (2007- nights)