The station is owned by Baldridge-Dumas Communications, Inc.[2] KZBL's website, www.kzblradio.com, was established in May, 2010.
KZBL also offers live streaming audio of its programming, which began in October 2010.
KZBL's website also promotes its sister station, KDBH 97.5 FM.
KZBL started in 1986 as a 3,000 watt station near where it is located today.
The station upgraded in power to its present 25,000 watts in 1999 before being sold to its current owners.