KZEP-FM (104.5 FM, "104.5 Latino Hits") is an commercial Spanish CHR American radio station broadcasting in and around San Antonio, Texas, United States.
Its studios are located in the Stone Oak neighborhood in Far North San Antonio, and the transmitter site is atop Tower of the Americas downtown.
Toward the end of the 1960s, KITE-FM began experimenting with a multi-formatted station, i.e., beautiful music during the day and album rock after 11 pm.
Underground rock artists included: It's A Beautiful Day, Bubble Puppy, The 13th Floor Elevators, Procol Harum, Ten Years After, Jefferson Airplane, Savoy Brown, The Who, The Grateful Dead, Love, Pink Floyd, Josefus, etc.
San Antonio was one of the first markets to air the channel, and KXZL was the first station to play many of MTV's core artist on the radio.
Musically KXZL tried to challenge legendary hard rock station 99.5 KISS and alienated their core audience.
In 1986, the station dropped the KXZL call letters for KZEP-FM, using the short lived slogan Quality Rock.
[9] On April 19, 2017, at 5:30 pm, KZEP changed their format to Spanish CHR, branded as "104.5 Latino Hits".