Cloud, Minnesota airing a country music format.

The station's main competitors are WWJO ("98.1 Minnesota's New Country"), KEEY (102.1 "K102") and KMNB ("102.9 The Wolf").

During the summer of 2017, KZPK started broadcasting in HD Radio, carrying the main signal on HD1, a simulcast of KNSI 1450 AM on HD2 which is news/talk, and a classic rock format on HD3 branded as "Z-Rock 103.3".

[2] the station's HD-3 channel is available over traditional radio on 103.3 FM via translator K277BS, licensed to St.

In 2021, KZPK HD3 quietly rebranded as "Real Rock Z103" with no change in format.