It is owned by Midwest Communications and it airs a country radio format.

It is co-located with its Midwest Communications sister stations: KQDX, WDKE, WEVE-FM, WMFG, WNMT and WTBX.

It has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations.

[3] WHLB-FM broadcast at first on 107.1 MHz as a Class A station with 3,000 watts on a 105-foot (32 m) tower.

[3] The station switched its call sign to WCDK-FM in 1987, ahead of its 1988 move its current frequency of 99.9 MHz, allowing it to increase its power and tower height.