The factory manufactured stuffed toys and licensed plastic dolls primarily intended for export to developed countries.

The factory was on Phutthamonthon Sai 4 Road, in the Sam Phran District of Nakhon Pathom Province.

Fire exits drawn in the building plans were not, in fact, constructed, and the existing external doors were locked.

This portion of the building was used to package and store finished products, meaning there was a significant amount of fuel load present.

Many workers jumped from the second, third, and fourth-floor windows in order to escape the flames, resulting in severe injuries and fatalities.

[citation needed] New Zealand singer-songwriter Don McGlashan released a song about the disaster named "Toy Factory Fire", on his 2006 album Warm Hand.

The song is narrated from the imagined perspective of a New York-based toy company executive who, in the week of the 10th anniversary of the fire, is looking at a number of photographs of the disaster's aftermath.