Kalle Lasn (Estonian pronunciation: [ˈkɑlˑɛ ˈlɑsn̥]) (born March 24, 1942) is an Estonian-Canadian film maker, author, magazine editor, and activist.

Near the end of World War II, his family fled Estonia and Lasn spent some time in a German refugee camp.

In Australia he earned a degree in applied mathematics and then relocated to Tokyo, where he spent five years running his own market-research firm before eventually immigrating to Canada in 1970.

[4] Inspired by what he saw as the lack of democracy in access to all-power media, Lasn founded Adbusters, a bi-monthly radicalizing magazine which lends itself the title of one of the leading voices in global environmentalism, anti-capitalist and anti-consumerist movements.

Having worked in market research in Japan in the 1960s, Lasn drew from his personal experience and knowledge to produce publications and campaigns that would employ the necessary tools and techniques to create powerful imagery, stunts, slick graphics and vibrant language to promote his cause.

Similar to Lasn’s prior book, Design Anarchy is a "personal statement, manifesto and textbook", which takes many of the prominent advertising campaigns found in the Adbusters magazine, and reconfigures them to stop "the flow of bits of information long enough to interrupt the spectacle, to promote the jolt, to allow the process of awareness".

[6] In his third book, Meme Wars: The Creative Destruction of Neoclassic Economics, Lasn prefaces the book by calling on University students to realize that they are being "fooled by the façade" of the capitalist educational system, adding that the lack of incorporation of externalities such as species extinction, resource depletion, climate change, and financial meltdowns has turned the profession into a "target for derision and ridicule".

[8] His award-winning films include: Lasn, in collaboration with others of Adbusters, came up with the original idea for an Occupy Wall Street (OWS) demonstration, but has been careful not to claim ownership of it.

[13][14] In a CBC TV interview, Lasn described OWS as an example of radical democracy and suggested a local movement might emerge, perhaps Occupy Main Street.