[1] Sauerland has been the promoter for many British boxers including David Haye, Chris Eubank Jr and Derek Chisora.

[3] He is the son of Wilfried Sauerland, a German International Hall of Fame boxing promoter.

[3] Sauerland began his career as an intern at International Management Group, a sports rights agency, where he handled the commercial rights for around 300 footballers including Zlatan Ibrahimović, Teddy Sheringham and Paolo Maldini.

[5][6] It was covered by US television channel Showtime and saw Andre Ward beat Carl Froch in the final to unify the WBC, WBA and Ring Magazine titles.

[6][7] In July 2011, Sauerland promoted the world heavyweight title fight between David Haye and Wladimir Klitschko.