The property covers an area of 85,322 hectares (210,835 acres) and has traditionally farmed sheep for the production of wool.
The station is located in the Shire of Murchison in the Mid West region of Western Australia; the nearest town is Cue.
[8] The area was struck by drought in 1936–1937 when the station was owned by Mr A. Lloyd who said "if it had not been for mulga cutting he would have no sheep left at all"; the rains came in April 1937, allowing stock to be turned out.
Following a police investigation, Operation Cerberus, another crop was found at Gingin and another was planned to be planted at Mount Elvire by the L'Onorata Syndicate.
The CSIRO regional land classification system uses the name taken from the station to describe plains of red sand over laterite.