Kamaʻāina

'child or person of the land'[1]) is a word describing Hawaii residents regardless of their racial background who were born in Hawaii, as opposed to kanaka which means a person of Native Hawaiian ancestry.

There is a statewide job placement program, founded in 1998 and sponsored by the Hawaii Island Economic Development Board, called "Kamaʻaina Come Home".

The initiative is intended to increase the state's labor pool by inducing Hawaii college students and former residents who are now living in the continental United States to return to Hawaii.

[2] Many businesses in Hawaii offer a "Kamaʻāina rate", an often sizable discount given to local residents.

These rates are offered primarily at restaurants, hotels, and tourist attractions.