JKAL commenced operations in 1991 and launched KamaSutra condoms the same year.

[2] KamaSutra has a range of textured and other special interest condoms – Dotted, Ribbed, Contoured, LongLast, Superthin, Intensity (multi-textured), Smooth (plain, extra lubricated), extra large, flared and flavored/scented condoms.

[3] It is remembered for its launch campaign in 1991, featuring two of India's top models of the time – Pooja Bedi and Marc Robinson, shot by Prabuddha Dasgupta.

This initiative was designed to take advantage of a key consumer behavioural insight – sex is mostly searched, seen, found, discussed and accessed primarily using a computer.

Hence, a desktop application which uses a keystroke sensor, KamaSutra condom pack that drops down whenever the user types anything related to sex.