[3] Kampioen is a family magazine and features articles and news on recreation, tourism, traffic, transportation and the environment.
[5] In 2000 Kampioen had a circulation of 3,589,645 copies, making it the most read magazine in the country.
[6] In 2001 its circulation was 3,627,000 copies, making it the ninth top general interest magazine worldwide.
[8] The circulation of Kampioen was 3,541,566 copies in 2010, making it the largest general interest magazine in Europe.
[11] The circulation in 2017 had reduced to 3,400,248, still good for the first place among magazines in the Netherlands (Albert Heijn's free Allerhande was second at 2,019,978).