The station is broadcast to Denmark by satellite from London, showing mainly films, US and drama shows, therefore allowing for more lenient advertising rules as compared to broadcasting directly from Denmark.

On 24 November 1984,[1] Kanal 2 launched in Copenhagen in an attempt at breaking DR's television monopoly.

SBS unveiled a new strategy in March 2006 with changes to be implemented on the short and long terms.

[4] The channel also inherited the former TVDanmark morning block of cartoons and the news service 5 minuten.

SBS knew that the terrestrial frequencies would be under threat of a new digital broadcasting law.