IBOPE provides data on media, public opinion, voting intention, consumption, behavior, marketing, branding and other issues as required by clients in Brazil and other countries in Latin America.

In that year, he decided to apply research methodologies he had learned while studying in the United States under George Gallup, the founder of the American Institute of Public Opinion, in order to quantify the size of the audience of his broadcast in Brazil.

In January 2021, when the rights to use the IBOPE name expired, the institute founders and directors founded the Inteligência em Pesquisa e Consultoria Estratégica (Ipec) group,.

The device sends, by cell phone system, the information of all changes made by the viewer channel to a central collection of indices that processes, analyzes and distributes to customers.

Research by IBOPE Inteligência gets at the root of issues, offering clients customized and attractive solutions to any business challenge.

It integrates in its academic content current and exclusive information from the Group, maximizing the potential of contributions to achieving results.

At that time, the device that measures real-time audience numbers stopped working, and the Institute accused mobile operators that they were responsible for the alleged breakdown in the system.

But companies TIM and VIVO denied the Institute of Public Opinion in a statement to Rede Record, which was most harmed by the fact happened.

The government of President Cristina Kirchner plans to launch a state system of measuring television audience in the country (similar to British BARB), in a clear challenge to IBOPE, which now dominates the Argentine Market.

However, the work of IBOPE in the area of media research is audited by independent firms, hired by a committee formed by the clients of this service.