O Rei do Gado (English: King of Cattle) is a Brazilian telenovela written by Benedito Ruy Barbosa and directed by Luiz Fernando Carvalho that was produced and broadcast on Rede Globo, from 17 June 1996 to 15 February 1997, totaling 209 episodes and 130 in the original version of the SIC in Portugal.

When having to solve the problem of occupation of their farms Pereira Barreto, a group of landless led by Regino and his wife Jacira, Bruno knows a day-worker called Luana.

He begins to find happiness until he meets her uncle - senior Geremias Berdinazzi - a powerful millionaire known as "King of Coffee and Milk" from Guaxupé Minas Gerais.

The villain was able to keep all the post niece and heir of the family fortune, she also tried to make an attempt on the life of Geremias for him to die soon and not take her name off the inheritance.

Aparicio and Joe Bento, the two singers are passionate about the wilderness that decide to join to form a double hinterland, hence born Saracura and Firefly.