Based at Concordia University Wisconsin in Mequon, a northern suburb of Milwaukee, the Chinooks were the first Northwoods League franchise to make its home in a major metropolitan area.

Launch marketing featured Robin Yount in a series of television spots and included a guest appearance by Milwaukee Brewers GM Doug Melvin.

[2] In 2014, the Chinooks became just the third team in league history to accumulate 50 victories, winning the organization's third-straight South Division half title.

[citation needed] The team swept the Wisconsin Woodchucks two games to none in the division playoff to advance to the franchise's first championship appearance.

[11] The Chinooks' ownership group consists of twelve investors; most notably Jim Kacmarcik, president of Kapco, Milwaukee Brewers play-by-play announcer Bob Uecker, and Baseball Hall of Famer Robin Yount.