[1] The brand also encompasses sports equipment, a worldwide Dojo network and mobile apps for viewers.

[4] The organization puts emphasis on innovation and technology with the use of video game-style analytics of fighter's biometrics, nutrition and DNA-based data in real-time.

Fights regularly feature CGI environments created with the Unreal Engine as reported by NBC Sports.

[5] Marketing and promotion include appearances of Bas Rutten,[6] Georges St-Pierre, Lyoto Machida and Stephen Thompson, who have all served as league ambassadors,[7] as well as Danny Trejo and Hafþór Júlíus Björnsson.

Later events incorporate CGI effects and original music in order to achieve a modern appearance and appeal to a younger demographic.

Thus locations like the 102nd floor of the One World Trade Center were chosen hosting a selected audience with black-tie dress code.

[15][16] Co-Main Event: Cristian Pérez vs John Marquez Pit Submission Series Main Event: Aljamain Sterling vs Jay-Jay Wilson Efrain Escudero vs Brandon Jenkins Peter Caballero vs Weber Almedia Jordan Winski vs Eoghan Chelmiah Nic Carter vs Coty Kuhn Erik Velie vs Harley Hermanson Phil Russel vs Dwight Aubrey Speight Lauren Sweeney vs Lisa Bechina Sean Suvie vs Jordan ONeil Safarmamad Akhmadov vs Gustavo Oliveira Elijah Everill vs Briven Sullivan Alexandr Romanov vs Roosevelt De Sousa Patrick Gaudio vs Diego Ramalho Dylan O'Sullivan vs Robert Conor Bracken Adrian Weathersby vs Irvin Jones Fighting Games