Karl "King" Wenclas (born in Detroit, Michigan) is a founder and the former Publicity Director and front man of the Underground Literary Alliance.
His essay "How to Create a Literary Movement", published in Zine World: A Reader's Guide to the Underground Press, launched the idea of the ULA.
His philosophy, particularly as conveyed via his flagship blog, Attacking The Demi-Puppets, (http://www.kingwenclas.blogspot.com/) centers on several related core beliefs: that the literary world is unhealthily centered in New York City, that the literary world is overly insular, and that American literature itself as a cultural force is stagnant.
In opposition to what he sees as the corrupt status quo, Wenclas offers up works that exist outside of the mainstream.
Critics have observed that Wenclas' arguments are weakened by his unwillingness to acknowledge the world of literature that exists between the poles represented by the "establishment" and the "underground" as exemplified by the ULA and other DIYers.