Selkoe's interests in break dancing, graffiti art, and fashion influenced his decision to focus his business on urban style and streetwear.
[3] In the meantime Karmaloop's online presence grew to a number of websites including online retailer Karmaloop, women's fashion site MissKL,[10] flash-sale site PLNDR,[11] online skateboard shop Brick Harbor,[12] independent marketplace Kazbah,[4] subscription service Monark Box which mailed exclusive gear to members in exchange for a monthly fee[13] and internet television station KarmaloopTV launched in collaboration with music producer Pharrell Williams and former AMC president Katie McEnroe.
[17][18] Comvest Capital and CapX Partners purchased the company in May 2015 and announced plans to restructure its management, with Seth Haber named CEO, moving Selkoe to an advisory role.
[18][19] In March 2016, Shiekh Shoes, a west coast footwear and apparel retailer, acquired Karmaloop for an undisclosed amount.
[22] Karmaloop employs the term "Verge Culture" to define its target lifestyle and demographic market: creative, early adopting digital natives who follow trends in music, fashion, art, technology, and action sports.