[2] In September 2014, she became editor-in-chief of Maxim, hired in 2014 to lead a redesign of the faltering magazine (in 2007 ownership of the magazine sold for $250 million; in 2014 it sold again for only $2 million.
)[3] Her redesign hewed more closely to the style of men's magazines like Esquire and GQ that attracted older, more affluent readers; under her tenure, the magazine moved away from "photo spreads of scantily clad women" and featured a man (Idris Elba) on the cover for the first time.
[5] She next became head of Google's Fashion Week search project.
[6] Women's Wear Daily described the project as focused on New York Fashion Week and offering "searchable highlights provided by designers and shopping directly from the runway.
"[7] In October 2017, she became creative director at Marie Claire, following Nina García’s departure.