[2] In 2010, Vitasek and two researchers codified their findings on the Vested business model into a methodology to enable organizations to create highly collaborative relationships.
The Nobel laureate Oliver Hart's Foreword in the book notes, “…for a long time I have felt that the traditional approach to contracts, where lawyers try to think of all the possible things that can go wrong in a relationship and include contractual provisions to deal with them, is broken.” Hart added that it “never worked that well, and in an increasingly complex and uncertain world it works even worse.” In 2019, Vitasek Frydlinger and Hart collaborated on a Harvard Business Review article, "A New Approach to Contracts: How to Build Better long-term strategic partnerships".
[6] The authors assert that "a formal relational contract lays a foundation of trust, specifies mutual goals, and establishes governance structures to keep the parties’ expectations and interests aligned over time.
[8] Hollye Moss, professor at the Western Carolina University, wrote that the book "takes a new approach to the relationship, creating a win-win scenario.
"[7] Booklist wrote that Vested: How P&G, McDonald's and Microsoft are Redefining Winning in Business Relationships (2012) was a "lively presentation" by the authors and that it "should appeal to businesspeople willing to take a chance on trust and transparency to produce transformative results.