Katherine Haley Will

She has served as chair of board of the Annapolis Group, the professional organization of the presidents of the nation's leading liberal arts colleges.

In particular, she argues against "the largest single factor in the U.S. News rating formula" which is the reputational survey as, "it is unrealistic to expect academic officials to know enough about hundreds of institutions to fairly evaluate the quality of their programs."

Haley then argues that, "by contrast, 1 percent of the U.S. News ratings formula is assigned to student-to-faculty ratios, which many faculty members and students consider the most important factor in educational experience."

The simplicity of a rank is understandably more appealing than spending hours poring over college catalogues and visiting campuses, but myriad complex variables can't be reduced to a single number."

Instead, Haley asks students and parents to "compare schools on a variety of factors [...] they should visit campuses and go on what feels like a good match rather than relying on filtered or secondhand information.

We must encourage students to look inside their hearts and trust their instincts when it comes to choosing a college, not whether parents or friends think a university is cool or prestigious.