The Kavita Radheshyam Animal Movement (KRAM) is an internet-based animal rights movement started by Bollywood actress and animal activist Kavita Radheshyam.

[1] Radheshyam held a naked photo shoot to spotlight cruelty against animals in India, and became the brand ambassador for the International Organization for the Protection of Animals (OIPA), an Italian-based animal rights group.

[2] Unsatisfied with the way the organization worked, Kavita left and started KRAM.

[3]