[3] Their products are sold in Australia, New Zealand, United States, Canada, Europe and China.

[4] According to the company, the production is partially done locally in each region, except silicone bands that are imported from China.

In 2017, this goal was achieved by many of their customers after the ABC TV production War on Waste highlighted the issue of the one billion non-recyclable coffee cups that are sent to Australian landfills every year.

[6] With the release of David Attenborough's Blue Planet II[7] and the UK Parliament's Environmental Audit Select Committee recommendation in 2018 to ban disposable cups if they are not recyclable by 2023,[8] public consciousness of the global waste crisis has significantly increased, inspiring KeepCup to campaign harder to remove disposable cups from the public landscape.

As of 2019, KeepCup estimates that its users have diverted billions of non-recyclable, single-use cups from landfill.