[14] The Non-Toxic Revolution (NTR) program's mission is to inform, educate, and inspire young people to revolt against the dangers of toxic chemicals in their environment and food supply, especially those linked to the development of breast cancer.
The foundation sold one-inch wide silicone rubber bracelets emblazoned with the slogan "i ♥ boobies!
The foundation's marketing manager, Kimmy McAtee, described the slogan as "[speaking] to young people in their own voice about a subject that's very scary and taboo.
[23] In 2011, co-founder Shaney Jo Darden gave a TEDx talk regarding KAB and the "I love boobies!"
[27] The "#checkyourselfie" campaign was created to share the message of breast self-checks with friends and followers via social media platforms.
app, which explains how to do a self-check and lets users set a monthly reminder for future checks.
The goal of F4P is to inspire people to reduce their risk of cancer by adopting a healthier, more active lifestyle.
[30] "Imagine If..." was a support program intended for young people to share their feelings concerning what the world would be like if there were no cancer.
[31] The "This is My Story" campaign gave people a chance to share the impact breast cancer had on their lives through writing or video.
Videos and written testimonies were shared on KAB's YouTube Channel, website, and social media platforms.
Thrive Causemetics also committed to donating $5 for social media image reposts with the hashtag #thrivecausemetics for the rest of the month of October.
[44] KAB Europe has a headquarters in Bordeaux, France,[45] which was developed by the global CEO, Lorene Carpentier.