Keep On Loving You is McEntire's first solo studio album in six years, since the release of 2003's Room to Breathe[1] and her first for the Valory label (in conjunction with her company, Starstruck Entertainment).

The album's third single, the Ronnie Dunn co-written title track, was released in February 2010 and has become a Top Ten hit on the country charts.

The cream of country music's current chart crop wrote its 13 songs; it is certainly a radio-friendly collection that is supposed to showcase McEntire's adaptability and that she's still "got it," and can still score in the contemporary marketplace.

In concluding his review, Jurek said; "The bottom line here is that Keep on Loving You may jar some longtime Reba fans on first listen, but despite the record's sound it's all her in this mix, and they will more than likely celebrate this.

He criticized the lyrics and "sometimes-sterile production" of some songs but added, "Despite the flaws, the album has more than enough redeeming qualities, and with any luck, the right single choices should reverse the long, slow decline that her musical career has been on since the beginning of the decade, and prove that age should not be a factor in an artist's success.

"[3] Whitney Pastorek of Entertainment Weekly gave Keep On Loving You a "B−" rating, stating, "Though her voice has aged well, few of these tunes provide it enough of a challenge, and the ones that do often sound like something she's already done better.

"[10] The album's lead single, "Strange" was released April 6, 2009 to radio and was first performed at the Academy of Country Music Awards a few days before.