[1] Keith Diefendorff started at Texas Instruments, designing integrated circuits processors and systems.
Later Diefendorff joined Motorola and was the chief architect of a second-generation implementation of the 88000 instruction set architecture, the 88110.
The 88110 was not a commercial success, and when Motorola shifted focus to creating a new RISC architecture with IBM, Diefendorff was assigned as chief architect for the PowerPC.
Diefendorff has also worked as processor analyst, and editor in chief (1998–2001) for the industry magazine Microprocessor Report.
A bigger problem is generating demand for its faster, more profitable desktop chips...