In 1991, he left to become managing director of Carlton Communications and in 1993 group chief executive of Storehouse plc which included Mothercare and BHS.
[1] In a period of increased commercialization of football he completed the first strategic partnership the Club entered into since its formation, selling a 10 percent stake to Granada Media for £77 million.
[2][3] He has overseen the club's re-branding and crest redesign to limit copyright breaches, and was subsequently involved in a sponsorship deal with Nike, valued at £130 million over 10 years.
[3] He was instrumental in the club's development of its new stadium and Keith Edelman arranged all the funding raising the £380 million of banking facilities.
[4] He oversaw the development of Highbury Square and pre sold over 90% of all units and brought the project in on time and on budget.