[1] He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles, California-based research and consulting firm.

[7] He attended Yale University, where he founded the Sigma Chi chapter there, and Harvard Business School.

[8] After graduating from Harvard, he joined management consulting firm Deloitte as an entry-level analyst, and rose to become the company's chief marketing officer (CMO).

The company and institute focus on the importance of positive relationships to business success.

Keith Ferrazzi discusses how "co-elevation" will transform peers into joint task teammates.