Kelechi Amadi-Obi // ⓘ (born December 29, 1969) is a Nigerian creative photographer, painter, artist and the publisher of Mania Magazine.

In 2001, Amadi-Obi helped co-found Depth of Field (DOF) a collective of Nigerian photographers, artist and painters.

It was an initiative of popular Nigerian photographer Uche James Iroha, ace photographer TY Bello, Amaize Ojeikere, Emeka Okereke, Kelechi Amad-Obi and Zainab Balogun, which took off after the six artists met in Bamako, Mali, during an art exhibition named Memories Intimes D’un Nouveau Milleanaire Ives Recontres de la Photo (Bamako, 2001).

[19][20][21][22] The magazine typically featured on its covers Nigerian artists and creative types like Tiwa Savage, P-Square, Omotola Jalade Ekeinde, Stephanie Okereke, TY Bello, Agbani Darego, Bassey Ikpi, Mo’ Cheddah among others, all taken by Amadi-Obi.

The result were a series of stunning photographs that went viral around Nigeria, turning the former pillow seller into an overnight success in modelling.