[3] The book resulted in Goff becoming a regular presence on cable news (MSNBC, CNN, FOX) during the 2008 presidential election.

[10] In 2013 Goff began working on her first documentary, interviewing pro-life and pro-choice activists about the history of reproductive policy in America.

In 2014, she was hired to work as a writer on the drama series Being Mary Jane, about a black female cable news anchor.

[13] In 2017, Goff began writing for The CW television series Black Lightning based on the DC Comics superhero.

[14] From 2019 to 2021, Goff's columns, articles, and essays have appeared in The Guardian, Vogue, The Hollywood Reporter, The Nation and Town & Country.

In 2020, Goff served as a writer and producer on Joe vs. Carole, the miniseries inspired by The Tiger King, starring Kate McKinnon.

In 2021, Center Stage in Baltimore produced (via streaming, due to the pandemic) Goff's play, The Glorious World of Crowns, Kinks & Curls a collection of scenes and monologues about the relationship between black women and their hair.

In 2024 the fashion label Anne Klein hired Goff to write an Impact campaign starring supermodel Kate Upton.

A 2023 profile in The Hollywood Reporter[20] noted Goff's emergence as a major collector of vintage clothing and African American fashion memorabilia, with pieces by Ann Lowe, the designer of Jackie Kennedy's famed wedding gown, and Elizabeth Keckley, a former slave turned dressmaker for First Lady Mary Todd Lincoln, represented among her extensive collection.