Kelly B. McBride (born 1966)[1] is an American writer, teacher and commentator on media ethics.

[3] McBride worked as a reporter in the Pacific Northwest for 15 years before joining the non-profit Poynter Institute in St. Petersburg, Florida.

[7] At Poynter she has headed the Ethics Department and the Reporting, Writing and Editing Department, and has directed Poynter's Sense-Making Project, an initiative exploring changes in journalism, from "a profession for a few to a civic obligation of many",[8] including the Fifth Estate and effects of technology on democracy.

In April 2020, she became National Public Radio's public editor through a partnership with NPR and Poynter[9] McBride co-edited The New Ethics of Journalism: Principles for the 21st Century, featuring 14 essays and a new code of ethics for journalists.

[11] News sites including The New York Times,[12] Washington Post,[13] CNN,[14] NPR[15] and the BBC[16] have quoted McBride's advice on journalistic ethics and have published her essays.