Keluarga Malaysia

Keluarga Malaysia (English: 'Malaysian family') was an idea introduced by Ismail Sabri Yaakob on 22 August 2021 in his inaugural speech as prime minister.

This idea encouraged Malaysians to put aside their differences and work together to rebuild the nation in order to combat the COVID-19 pandemic and achieve the Shared Prosperity Vision 2030.

However, it was officially introduced as an idea by Ismail Sabri Yaakob in his inaugural speech as the ninth Prime Minister of Malaysia on 22 August 2021.

"The concept of 'Keluarga Malaysia' outlines 3 main cores and 20 value enrichment that underlies the new administration led by Ismail Sabri, to work together in recovering the country from the problems and effects of the COVID-19 pandemic.

According to Ismail Sabri, "This aims to encourage Malaysian families to have fun, go out and spend quality time with their loved ones while visiting shopping centres or interesting places around the public transport network in Kuala Lumpur and Selangor".

[14] The Jualan Keluarga Malaysia program was launched on 2 December 2021 with a two-pronged strategy of eliminating the role of middlemen and offering goods at subsidized prices for the benefit of the people.

A high-ranking source claimed that there were allegations of corruption in the contract related to the promotional activities of the "Keluarga Malaysia" concept introduced by Ismail Sabri in August 2021.