Kenneth B. Auletta (born April 23, 1942) [1] is an American author, a political columnist for the New York Daily News,[2] and media critic for The New Yorker.

His father Pat was a sporting goods store owner and founder of the Coney Island Sports League who was responsible for discovering Sandy Koufax, a young baseball pitcher playing in the league who went on to have a Hall of Fame career with the Brooklyn/Los Angeles Dodgers after Pat urged the team to take a "look at this kid Koufax.

His other books include The Underclass (1983), Greed and Glory on Wall Street: The Fall of The House of Lehman (1986), Three Blind Mice: How the TV Networks Lost Their Way (1991), The Highwaymen: Warriors of the Information Superhighway (1997), and World War 3.0: Microsoft and Its Enemies (2001).

[11] Former Wall Street Journal reporter John Carreyrou has credited Auletta's profile for stimulating his initial interest in Theranos.

It described how advertising and marketing, with worldwide spending of up to $2 trillion, and without the subsidies of which most media, including Google and Facebook, would eventually perish, being already a victim of disruption.

He has profiled the leading figures and companies of the Information Age, including Bill Gates, Reed Hastings, Sheryl Sandberg, Rupert Murdoch, John Malone, and the New York Times.

[citation needed] On 11 September 1995, Auletta was satirized as "Ken Fellata" in The New Republic by Jacob Weisberg and later New Yorker colleague Malcolm Gladwell.