[2] His recent projects "explore the positive social effects of collaborative experiences and open-ended, creative play.

[3] " Eklund creates immersive games that intend to have a socially relevant, transformative effect[4] and to be informal learning experiences[5] and crowdsourcing for good.

[6] Much of his recent transmedia[7] work explores how contributing to 'authentic fictions' (real-seeming yet fictional stories) engages people directly in real-world issues by allowing them to have fun collaborating on storymaking, positive solutions and action.

[9] As an artist, Eklund's emphasis on response plus respect for diversity "charges notions of the 'vox pop' with an appealing edge as a tool for transformation 'from the inside'.

spaces in pursuit of serious goals[11] and the potential for gamelike activities to help solve global problems.