[2] During the 2002 United States Senate election in New Jersey, he managed the campaign for Bob Torricelli, a job that PoliticsPA called "masochism" and "a challenge and huge opportunity.
"[3] After Torricelli was replaced by Frank Lautenberg on the ballot, Snyder stayed on the campaign and helped achieve victory.
[5] In 2009, he was hired by the Governor to serve as communications employee charged with publicizing the state's take of the American Recovery and Reinvestment Act of 2009.
[8] In July 2010, Snyder and fellow political consultant Terrie Pickerill formed SnyderPickerill Media Group.
They met while working for David Axelrod on John Schmidt's unsuccessful 1997 gubernatorial campaign, and both cite him as a mentor.