[2] In 1932 the company moved into purpose-built factory on 128 Charles Street, Leicester specifically designed with an eye to greater efficiency and staff comfort.
Between the wars one and a half hours was allowed for lunch after a poll of the staff to see whether they preferred working later and enjoying a longer dinner 'hour'.
During the 20th century Kendall's continued to manufacture umbrellas, but also developed rainwear and ladies clothing retail lines.
One such page was on 14 July 1927 where readers were urged to buy a Kendall's umbrella in exchange for a 'free' Kendella Weather House.
In 1981 it was sold to Hepworth and Sons a tailors company from Leeds, who embarked on converting all the Kendall stores to the Next brand.