Next plc, trading as Next (styled as NEXT) is a British multinational clothing, footwear and home products retailer, which has its headquarters in Enderby, England.

In 1986, Davies moved the group's headquarters from Leeds to Leicester, to be closer to the main garment manufacturers, and the company name was changed to Next plc.

[15] In October 1988, Next sold 433 jewellery stores in the United Kingdom, which principally traded under the Salisburys and Zales brands, to the Ratners Group for US$232 million.

[17] In autumn 2009, Next launched an online catalogue for the United States offering clothing, shoes and accessories for women, men and children.

[18] Next's prices in Ireland attracted criticism in 2009 when the company was one of four retailers accused of failing to pass on exchange rate savings to shoppers in the Republic.

[19] In July 2010, a BBC investigation found Next was breaking the Consumer Protection (Distance Selling) Regulations 2000 by billing customers for its delivery costs even if goods were returned within the seven working days.

Professor Sir George Bain, who set the minimum wage in 1999, said employers could afford to pay much more but acknowledged enforcement could cause unemployment in the retail sector.

When asked to explain the salaries of lower-wage workers despite large profits, a Next spokesperson replied that the company had thirty applicants for every job advertised.

[30] The company makes use of Uyghur forced labour provided by the China based supplier, Beijing Guanghua Textile Group, according to research of the Helena Kennedy Center for International Justice, the socialists and democrats in the European Parliament and further institutions published in December 2023.

In 2007 following a "disappointing" 7.2% fall in like for like sales, it announced it was investing "£17 million over the next three years to revive its existing stores and product offering" + an additional £10m for marketing.

[50] In September 2007, to celebrate its 25th anniversary, Next launched its first television campaign in twelve years named 'Ali's Party' with the song 'Suddenly I See' and starring Brazilian supermodel Alessandra Ambrosio.

[52] An advert directed by Ben Watts and filmed on the banks of the River Seine was shown in September 2010 to reflect the season's Parisian chic styles.

It was soundtracked by The Specials’ "A Message to You, Rudy" and starred Brazilian model Emanuela de Paula and Spanish actor Jon Kortajarena.