Ardit Gjebrea has been the main presenter of the contest since the first edition and in other occasions he has hosted with other co-presenters amongst them Brigitte Nielsen, Natalia Estrada, Songül Öden and Elia Zogu.

Throughout its history, different broadcasters have been credited with the production and airing of this event, including RTSH, Klan TV, TVA, RTV NRG (Albania) and RTV21, RTK (Kosovo), as well as many radio stations.

Each song was broadcast one month prior to the semi-finals and the final in a special edition called "Duke Pritur Kënga Magjike..." (Awaiting Kënga Magjike...), giving the viewers a chance to vote for the songs that would pass on to the semi-finals through phone, text or online in the festival's official website.

This format was later replaced by the current system, where groups of songs are presented weekly in the E Diela Shqiptare (The Albanian Sunday) show on Klan TV hosted by Ardit Gjebrea.

The festival has been praised for the diversity of music it has brought to the public, providing a great mixture of singers and bands from Albania with those from neighboring countries, a large portion coming from Kosovo, North Macedonia, Montenegro and other areas.