Giddens also served as director of the Voice of America longer than any other person in the broadcast service's history.
He attended Alabama Polytechnic Institute (now known as Auburn University) in 1928, studying architecture before graduating in 1931.
Giddens used his newfound knowledge in the creation of a chain of movie theaters spanning three states, which would become the foundation of his journey into the young broadcasting industry.
Kenneth's interest in broadcasting peaked when buying radio advertisements for his Giddens & Rester theaters.
Giddens contributions to broadcasting and his fellow man would not end in southwest Alabama and its surrounding areas, but continue in Washington, D.C. as the new director of the Voice of America starting in September 1969 until April 1977.