Kenneth Jack (Kenny) Alexander (born April 1969) is a British businessman, and was the chief executive (CEO) of GVC Holdings, a gambling company based in the Isle of Man, from 2007 to 2020.
[4] In February 2016, he concluded the £1.1 billion reverse takeover of GVC's larger competitor Bwin.Party Digital Entertainment.
[6] In December 2017, it was announced that GVC would take over the bookmakers Ladbrokes Coral for up to £4 billion, with Alexander as CEO, and a likely FTSE 100 index entry.
[6] His hobbies include no-limit cash poker, and when he worked at Sportingbet, considered becoming a professional gambler, about which his wife was "horrified".
[6] He owns a string of racehorses,[11] including star mare Honeysuckle, and bets every day, either on horses or football.