Brock Kentman,[1] more commonly called Kent Brockman, is a fictional character in the animated television series The Simpsons.

In "Dog of Death", Brockman won the multimillion-dollar ($130 million) state lottery jackpot and left the news desk while still on the air.

Brockman was later given his job back to silence him (after doing an exposé that was seen on YouTube uncovering the real reason the FCC is cracking down on obscenity in the media), with a 50% raise, making his new salary $750,000 a year.

Kent Brockman first appeared on television in the first season episode "Krusty Gets Busted", which originally aired April 29, 1990.

[6] Brockman is responsible for popularizing the snowclone "I, for one, welcome our new [fill-in-the-blank] overlords", sometimes used to express mock submission, usually for the purpose of humor.

This led to an ant drifting by the video feed, appearing gigantic due to its proximity to the camera, at which point Brockman contemplates if the "master race of giant space ants ... will consume the captive earth men or merely enslave them" and eventually utters the line "And I, for one, welcome our new insect overlords".

The author of the book Planet Simpson: How a Cartoon Masterpiece Documented an Era and Defined a Generation, Chris Turner, said that "if the institution of the News has a single iconic face on The Simpsons, it's Brockman's"[19] and that "in Brockman's journalism, we see some of the modern news media's ugliest biases", which he identifies as glibness,[19] amplification, and sensationalism.