It is the home field of the University of Kentucky Wildcats college baseball team.
The replacement for Cliff Hagan Stadium, the park received its name in a deal between JMI Sports, which holds the multimedia rights for UK sports and also markets the naming rights to all Wildcats venues, and the Kentucky Farm Bureau, an organization promoting the interests of Kentucky farmers which is best known by the non-farming public for its insurance business.
There is also an interactive screen at the entrance that allows fans to touch to see the history of the team, the information about the stadium, the players who played in the major leagues, and design their own uniform with the Kentucky colors.
The large concourse wraps around the entire field and is spacious with dealerships, bathrooms and other signs.
A small grass area in left field is accessible for kids to get entertained during the game.
The Wildcats saw their season end after two consecutive lost to Louisville who advanced to the College World Series.