[6][7] It was then called Keroche Industries Limited and produced fortified wines targeted at low-income earners.
[9][6] A year later, in 2008, the company ventured into brewing beer, a section of the market then dominated by the Diageo owned East African Breweries Limited.
[16] At the 6th Annual Gathering of the African Leadership Network 2015 Summit that was held in Marrakesh, Keroche Breweries was named Africa’s Best Growing Company.
[19] She also received a Kenyan State honour from President Mwai Kibaki, the Moran of the Order of the Burning Spear (M.B.S.)
This was after President Mwai Kibaki issued a crackdown order on illicit and substandard alcoholic products.
[24] Keroche Breweries has had long-running battles with the Kenya Revenue Authority (KRA) on tax.
In 2015, the company was shut down for two weeks over a backdated duty of about KSh1 billion for the ready-to-drink Viena Ice vodka.
[25] In 2017, the company won a decade-long court battle against the taxman over a tax bill of KSh1.1 billion (US$110 million).
The brewer argued that Viena Ice was not a separate product from its Crescent Vodka as all they did was to dilute it.
[27] Keroche Breweries in its early days, allegedly sold alcohol in cheap sachets.
[28] The Diageo owned East Africa Breweries is the dominant player in the beer market in Kenya.
[30] The diversification of Keroche Breweries into beer-making disrupted the market, forcing EABL to issue two new beer brands targeted at low-income earners in 2013.
[31] In 2020, EABL and Keroche Breweries became engaged in a court battle over the use of the brown Euro bottle for selling beer.