In 1972, Gordy moved to Los Angeles, California with his father and became one of his protégés, along with best friend and business partner, Benny Medina.
In order for Gordy to separate himself at Motown from his father Berry, he dropped his surname and began using the name Kerry Ashby professionally.
He was then promoted to the position of Director of A&R, where he worked on projects with Gold and Platinum artists such as The Temptations, the Four Tops, Rick James and Billy Preston.
[5] In 1993, Gordy became the vice president of two divisions for Paisley Park Records, A&R and artist development, (a joint venture between Time-Warner and Prince).
[6] That same year, Gordy produced and co-wrote George Clinton's comeback hit "Paint the White House Black" collaborating with artists Ice Cube, Dr. Dre, Public Enemy, and the Red Hot Chili Peppers.
[citation needed] In 1998, Gordy partnered with Gordon Bizar under the name Gordy-Bizar to securitize artists' and publishers' royalties.
Financing deals were signed with Alice Walton's investment banking firm Llama Company as well as Lehman Brothers.
Gordy negotiated two book deals for Siebers with Silverback Publishing entitled Energy Boost and Nutritional Makeover.
He also entered into a partnership with entertainment mogul Ted Field and Radar Pictures in an intellectual property joint venture.
Because of Gordy's efforts, other celebrity musicians, including Sting, Paul Simon and Aretha Franklin, Smokey Robinson and Patti LaBelle, lent their talents to help raise over $100 million for the institution.
[13] Working with artists like Smokey Robinson, Valerie Simpson, The Rick James Estate, Writer/Producer Teddy Riley; whose productions include Michael Jackson and Lady Gaga, Gordy has been responsible for over $80 Million in royalty payout increases and intellectual property branding deals.
[citation needed] Gordy serves as an contributor to news organizations such as CNN and has appeared as himself on the TV series, Little Women LA as well as Inside Edition and Access Hollywood as a music industry expert.