Written by Amitabh Bhattacharya and produced by Pritam, it was released as a single on July 17, 2022 via Sony Music India, and was featured on the soundtrack album of the 2022 Indian film Brahmāstra: Part One – Shiva.

The song was also released in Telugu as "Kumkumala", in Tamil as "Theethiriyaai", in Kannada as "Kesariya Rangu" and in Malayalam as "Kunkumamaake".

[10] Bhavna Agarwal of India Today wrote "Ranbir Kapoor and Alia Bhatt present love ballad of the year".

"[12] ABP News wrote "the track showcases love-filled chemistry of Ranbir Kapoor and Alia Bhatt".

[18] Telugu, Tamil, Kannada and Malayalam versions of the song was sung by Sid Sriram alongside Sanjith Hegde and Hesham Abdul Wahab.