In each episode, Kessler demonstrates negative examples of etiquette, which may not be suitable in daily life situations.
Kessler begins each segment with a satirical smile.
Each segment begins with the text "10 things that you should not do if ... (such as "...you are at the travel agency")" appear.
The theme tune of the series is the instrumental version of "Nur ein Wort" by Wir sind Helden.
The series was directed by Jan Markus Linhof and Joseph Orr.