The ketchup as a vegetable controversy stemmed from proposed regulations of school lunches by the USDA's Food and Nutrition Service (FNS) in 1981, early in the presidency of Ronald Reagan.
The Omnibus Reconciliation Act of 1980,[1] signed into law by President Jimmy Carter, reduced the Federal School Lunch and Child Nutrition Programs budget by approximately eight percent.
[4] Among the recommendations made in September 3, 1981[3] was a proposal to give local school lunch administrators flexibility in accrediting substitute food items that met FNS nutritional requirements and regulations.
Critics demonstrated outrage in Congress and in the media against the Ronald Reagan administration for cutting school lunch budgets and allowing ketchup and other condiments to count as vegetables.
According to New York Times reporter Benjamin Weinraub, "the opposition had a Dickensian field day of outrage and mockery that contrasted school children's shrinking meal subsidies with the Pentagon generals' groaning board of budget increases.
[3] Title VIII of the Omnibus Reconciliation Act of 1981[2] extended the spending cuts enacted by the Omnibus Reconciliation Act of 1980[1] to include ending federal assistance for food service materials and shrinking appropriations allocated for nutrition education, special assistance, the child care food program, and the School Milk Program.
[9] As requested in Section 818 of the act, such proposed regulations had to be based on a full review of all potential cost saving opportunities that local school districts could implement.
[3] To generate the immediate cost savings required in the Omnibus Budget Reconciliation Act of 1981,[2] the FNS authors argued that simplifying administrative burdens and introducing choice and flexibility with alternative meal options could only do so much.
Under the proposal, minimum quantities of the following food components were reduced: In his testimony before the Subcommittee on Elementary, Secondary, and Vocational Education of the Committee on Education and Labor of the U.S. House of Representatives, G. William Hoagland, administrator of the Food and Nutrition Service, defended these changes and contended that despite reduced quantities, such meals would "continue to be excellent nutrient sources".
[13] The proposal was criticized by nutritionists and Democratic politicians who staged photo ops where they dined on nutrition-poor meals that conformed to the new lax standards.
Compounding this outrage, the same day that the USDA announced the cost-cutting proposal for school lunches, the White House purchased $209,508 worth of new china and place settings embossed in gold with the presidential seal.
[14][15] During her testimony before the Subcommittee on Elementary, Secondary, and Vocational Education on September 17, 1981, Food Research and Action Center Director Nancy Amidei described a "mini meal" that she stated would meet the proposed FNS standards made up of a 1.5-ounce (43 g) hamburger, half of a roll, nine grapes, six US fluid ounces (180 ml) of milk, and six French fries.
She described a second meal that included "a lot of relish and ketchup on a tiny hamburger" as also meeting the full quantity of both meat and vegetables as established by the new regulations.
"[18] While ketchup was not explicitly referenced as a vegetable substitute in the regulations,[3] James Johnson, an aide to Agriculture Secretary John R. Block, later defended such an interpretation.
"[19] Under the new standards, "kids who were poor last year aren't anymore", said Edward Cooney, attorney with the Food Research and Action Center and a critic of the regulations.
"[12] In his testimony before the Subcommittee on Elementary, Secondary, and Vocational Education, FNS Administrator Hoagland countered this statistic citing the Nationwide Food Consumption Survey of 1977–1978[21] which found that children's eating patterns have evolved from eating three to now five meals a day, and that the previous theory that children receive one third of nutrients at lunch time was no longer true.
[12] Another argument in support of the adjusted meal plans was voiced by Elizabeth Cagan, director of the New York City Bureau of School Lunches at the subcommittee hearing: "Unless food gets inside a kid, it doesn't give him any nutrition", She added that in New York City she has observed much food served to younger children was wasted – especially green beans, peas, carrots, and mixed vegetables.
Specific school districts witnessed large percentages of students choosing to bring their own lunch rather than pay the now higher priced meals.
[11] On September 25, 1981, President Reagan withdrew the original regulations proposed by the Food and Nutrition Service due in part to the sharp criticism from the opposition.
[5] Afterwards the Food and Nutrition Service submitted revised proposals on November 17, 1981 that removed all mention of condiments counting as vegetables and adhered to the goal of providing one third of all daily nutrients in school lunches.
The blocking of these proposed higher standards meant that the smaller amount of tomato paste in pizza could continue to be counted as a vegetable in school lunches.