Kevin Michael "Murph" Loughery (born March 28, 1940) is an American former professional basketball player and coach.

[5] At St. John's he played under coach Joe Lapchick, who would be inducted into the Naismith Memorial Basketball Hall of Fame in 1966.

His teammates included LeRoy Ellis, with whom he would play in the National Basketball Association (NBA) for the Baltimore Bullets.

[6] In the 1961-62 season, Ellis led the Metropolitan New York Conference in scoring and rebounding, and Loughery ranked 7th in points per game.

[14][15] Playing with two more future hall of famers, Wes Unseld[16] and Gus Johnson,[17] his Bullets teams reached the playoffs from 1969-1972.

[22] Loughery once played in a playoff series while recovering from four broken ribs and a punctured lung, initially wearing a steel jacket for protection.

[23] He was traded along with Fred Carter from the Bullets to the Philadelphia 76ers for Archie Clark, a 1973 second-round selection (19th overall–Louie Nelson) and cash on October 17, 1971.

[24][25] His head coaching career began when he replaced Roy Rubin as player-coach of a 76ers team that was 4–47 on January 23, 1973.

[26] He received a player-coach contract which included an offer to continue in that capacity for two more years beyond the balance of that season.

[28] Instead, he effectively retired as an active player when he accepted a five‐year contract as head coach of the New York Nets of the American Basketball Association (ABA) on April 26, 1973, succeeding Lou Carnesecca who had elected to return to St. John's University in a similar capacity.

Loughery later said that Erving's performance against Denver in the second ABA championship series they won was the best he had ever seen any basketball player ever play.

[35][36] Loughery was hired by the Atlanta Hawks to replace Hubie Brown the very next season, retaining Mike Fratello as an assistant coach.

[53] During the same season, Loughery had been suspended three games for physical contact with a referee, but had won the admiration of his players and owner throughout the year in leading a team that had been on the verge of bankruptcy.

[54] Loughery was a longtime on-and-off broadcaster for CBS Sports' coverage of the NBA throughout the '80s,[55] calling regular season and late playoff games.